Sodexo Live! set to launch new matchday experience at Hampden Park

Sodexo Live! is set to officially launch The Terrace, a new matchday bar experience at Hampden Park, when Scotland’s national football team play Georgia on 20 June 2023 in a much-anticipated EURO 2024 qualifier.

Named in honour of the national stadium’s iconic terraces and nestled in the heart of Hampden Park. The Terrace, will provide supporters with live entertainment, an exclusive bar and great seats.

Supporters can expect live DJ sets, engaging Q&A sessions with former Scotland football players, mesmerising football freestyler performances, delicious bistro bar food options, and some of the best seats in the house to watch the national team in action.

Sodexo Live! has been a long-term partner of Hampden Park since 1999. In March 2021, the company secured a new ten-year contract as the venue partner, covering catering, retail, hospitality, conferences, events, marketing, and sales.

Demonstrating commitment to elevating the fan experience, Sodexo Live! has invested £1.7 million in upgrading the hospitality facilities and reengineering the venue to introduce an innovative product mix. This transformation was also accompanied by the addition of new sales and marketing roles, further enhancing the offerings and services available to fans.

Sodexo Live! is also the exclusive sales agent for hospitality and premium seating, including concerts.

Rebecca Kane Burton, CEO of Sodexo Live! UK & Ireland said:

We are thrilled to be launching The Terrace at Hampden Park, giving supporters even more first-class matchday experiences.

As a long-standing partner of the Scottish FA and Hampden Park, we are committed to giving fans unforgettable moments and enhancing the overall experience. With our investment in upgraded facilities and a carefully curated mix of entertainment and delicious food offerings, we are confident that The Terrace will become a must-visit destination for fans at Hampden Park.
Rebecca Kane Burton
CEO of Sodexo Live!, UK & Ireland

Mike Paterson Head of Marketing and Partnerships at Scottish FA, added:

We are constantly seeking ways to improve the supporter experience at the national stadium and this new initiative from Sodexo Live! will help to make our showpiece occasions even more memorable for supporters.

It is an exciting time for Scottish Football, with the national stadium set to play host to some huge games in men’s and women’s football in the coming years and we are excited to see how The Terrace helps to enhance the already-enjoyable experience supporters enjoy at Hampden Park.
Mike Paterson
Head of Marketing & Partnerships, Scottish FA

Hampden Park stages some of the biggest fixtures in the Scottish football calendar, as well as spectacular concerts featuring renowned artists such as Coldplay, Calvin Harris, Ed Sheeran, Liam Gallagher, and the Red Hot Chili Peppers.