Sports hospitality packages: delivering unique experiences to fans and VIP guests

As the sports and leisure experience becomes more sophisticated, guests expect far more than access to the event itself. From exclusive spaces to personalised attention, sports hospitality packages are now essential to creating deeper emotional connections and elevating every stage of the spectator journey.

Meeting rising expectations for live event experiences

Modern spectators anticipate more than the match itself, they seek everything that surrounds it. Today, the guest experience is defined by what happens before, during, and after the event. From seamless arrivals to high-end catering and hospitality, premium seating, and exclusive access areas, it’s the surrounding atmosphere that creates lasting impact. Sports hospitality packages are designed to deliver this full-circle experience, transforming a simple outing into a memorable occasion.
 

Creating unforgettable memories through tailored services

Personalisation lies at the heart of premium sports hospitality packages. Today’s guests expect want experiences that are designed specifically for them. From bespoke menus and themed lounges to curated activities and seamless travel and accommodation arrangements, every detail must be flawlessly aligned with individual preferences. 

For instance, for the Australian Open, STH, the dedicated brand of Sodexo Live! for Hospitality Ticketing, offers fully customisable packages that go beyond the tennis itself. These may include premium seating, luxury accommodation, fine dining, local excursions, and exclusive court-side access. Such elevated, made-to-measure services turn a sporting event into a holistic, once-in-a-lifetime memory.

Turning fans and VIP guests into loyal brand ambassadors

Exceptional hospitality fosters emotional bonds. When fans and VIP guests feel valued, they are more likely to become repeat visitors and enthusiastic brand supporters. This loyalty is invaluable in reinforcing long-term audience engagement and brand value.

Premium sports hospitality packages are strategic tools for guest engagement and brand elevation. Defined by precision, exclusivity, and exceptional service, these packages set a new standard for live event experiences.

Exclusive seating and access to restricted areas

Hospitality tickets included in high-end packages guarantee top-tier viewing experiences. From glass-fronted suites with pitch-perfect perspectives to private lounges with direct event access, these elevated vantage points offer the ultimate way to enjoy sports and leisure events in style and comfort.

Bespoke hospitality and catering solutions

High-end events demand more than just good food, they require curated dining experiences that reflect the spirit of the occasion. Sodexo Live! partners with award-winning chefs to craft bespoke menus that blend premium ingredients with local flavours, ensuring the cuisine aligns with the event’s identity and cultural context.

At the City Ground Stadium in Nottingham, Sodexo Live! offers locally inspired dishes like Broad Bean & Baby Leek Ravioli or Roasted Rack of Herdwick Lamb, showcasing British flavours with a refined twist.

VIP management services from arrival to departure

VIP hospitality services go beyond the event itself, covering every step of the guest journey and ensuring a seamless, stress-free experience. Dedicated hospitality managers oversee every detail from travel logistics, welcome protocols, in-venue coordination to post-event follow-up. This end-to-end attention allows guests to fully enjoy the moment, knowing that everything is handled with discretion and professionalism.

Corporate sports hospitality is no longer just about entertaining clients, it's a strategic lever to strengthen partnerships, reward teams, and reinforce brand presence in premium settings.

Nurturing client relationships in a premium setting

Hosting clients in an exclusive, well-curated environment helps build trust and long-term partnerships. The premium yet relaxed atmosphere of sports hospitality packages fosters authentic conversations and strengthens connections beyond the confines of formal business meetings.

Internal reward and recognition through hospitality

Offering premium sports hospitality experiences as part of employee recognition programmes boosts morale and fosters long-term engagement. These exclusive moments not only celebrate individual and team achievements but also reinforce company values and strengthen the employer brand through memorable, aspirational rewards.

Aligning corporate goals with high-end event experiences

Investing in premium hospitality is a strategic way for brands to express their identity and values. Whether through sustainable catering, bespoke experiences, or refined design, these packages can be tailored to reflect corporate positioning and reinforcing brand image while creating meaningful connections with key stakeholders.
 

With global expertise and local insight, Sodexo Live! is a trusted partner for delivering world-class sports hospitality packages that drive satisfaction and strategic value.

A dedicated and expert brand to manage every detail

At Sodexo Live!, we know that flawless hospitality is all in the details. Our expert teams manage everything from logistics to guest services with precision and care. Whether it’s a bespoke gourmet lounge or smooth VIP access, we ensure every moment impresses.

With our specialist brand STH, leaders in hospitality ticketing and travel, we create tailored packages combining premium event access with personalised travel and accommodation. This complete approach delivers seamless, memorable experiences that elevate your event and brand.

Partner with us to transform hospitality into a powerful tool for engagement and loyalty.

Backed by decades of experience in sports and event hospitality

With a portfolio spanning iconic sports and leisure venues worldwide, we draw on decades of hands-on experience to deliver elite guest experiences at scale.

Over the years, we’ve earned the trust of the sports and leisure industry by providing food services  to major events such as Roland-Garros, Royal Ascot, and the Paris 2024 Olympics. Through our dedicated Hospitality Ticketing brand, STH, we’ve successfully managed hospitality for six Rugby World Cups and are proud to be the exclusive hospitality partner for the next three editions: England 2025 (women), Australia 2027 (men), and Australia 2029 (women).

This long-standing expertise allows us to ensure seamless delivery, cultural relevance, and premium experiences that resonate with fans and VIP guests around the globe. 

A global footprint across major sporting events

We proudly operate at some of the world’s most prestigious sporting events, including major international tennis tournaments like: 

• the French Open,
• the BNP Paribas Open,
• the Rolex Monte Carlo Open, 
• the National Bank Open, 
• and the Miami Open. 
   

We also support iconic events such as:

• the Paris 2024 Olympic and Paralympics Games,
• Royal Ascot,
• Henley Royal Regatta, 
• the Tour de France, 
• and 16 Super Bowls. 

Through our dedicated brand STH, we have been involved in designing and marketing  hospitality packages for  landmark events including London 2012, Tokyo 2020, the Australian Open, and ICC tournaments. Our global presence ensures that we consistently deliver premium, culturally relevant experiences that resonate with guests worldwide.