What we do

Stadia & Arenas

View of the pitch on matchday at St james' Park

Put your venue in
the Spotlight

It's the atmosphere that makes a place unique. Imagine that your venue is what everyone wants to talk about and that your revenue growth exceeds expectations. From football stadiums to cricket grounds to racecourses, make yours a venue of choice with dedicated insight-driven services.

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Provide your guests with the Best-in-Class Service

Lift your crowd higher. By understanding what matters most to guests, you’ll get everyone more engaged – setting new experience standards in professional sports hospitality with an insight driven strategy.

  • Food Retail

    Hit the spot. Frictionless convenience solutions, automated mobile bars and pop-ups, as well as integrated and contactless payment systems selling the latest food trends and popular products will have fans coming back for more.

  • Catering and Hospitality

    Make it personal. Give your fans a memorable experience, with professional sports catering you can count on to deliver events which are truly one of a kind.

  • Venue Sales and Marketing

    Our team maximises your venue's revenue through lead generation, customer acquisition and retention, guest experience enhancement, space and resources optimisation, and service delivery.

  • Hospitality Ticketing

    Give fans the ultimate experience with curated hospitality, travel and accommodation packages for VIP guests.

They trust Us

We serve fans in some of the UK's best stadia & arenas, including:

  • Years of Royal Ascot

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  • Scottish Cup Finals

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  • Eurovision Finals

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Benefit from
Our expertise

  • 01

    Trustworthy

    Count on us - a global stadium and hospitality expert providing a one-stop range of services.

    20+ years collaboration with Lyon Groupama and Marseille Orange Vélodrome stadiums.

  • 02

    Insightful

    If you know what the expectations are, you know how to exceed them too. Tune into your audience with in-depth knowledge of consumer behavior and expectations for your stadium.

    We survey over 50,000 consumers every year.

  • 03

    Foodies

    Ignite each and every appetite. Give your guests a taste of something special with uniquely tailored food concepts prepared by renowned local chefs and inspired by local flavours. We believe great food makes great memories, and we’ll craft them uniquely for you.

    Three restaurants with Michelin Stars in France.

  • 04

    Revenue Driver

    Inspire excellence and raise revenue with sales, marketing and promotional support to fill your venue on non-event days.

    +300 sales and marketing teams.

  • 05

    Responsible

    Show the world what you stand for with a partner that cares for the local community and environment.

    Our CSR commitments are aligned with the recommendations of the United Nations Sustainable Development Goals (SDGs).

Our Brands

From the highest culinary talents in Paris to boats on the Seine, we delight and engage guests the world over with our distinctive brands.

Our stories about
Stadia & Arenas

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Frequently asked questions

Stadiums and arenas can improve the fan experience by making every stage of the visit feel simple and enjoyable, from arrival through to departure. Clear signage, shorter queues, quality food and drink, efficient concessions and memorable premium hospitality can all make a difference. Digital services such as mobile ordering and cashless payments can also offer greater convenience during football, rugby, cricket and live entertainment events.

Sports venues can grow food and drink revenue by making it quicker and easier for supporters to purchase refreshments. Reducing queues, introducing grab-and-go outlets, offering mobile ordering and reviewing menus using sales data can help increase spend. Premium dining and hospitality experiences can also provide additional revenue opportunities while enhancing the matchday experience.

Sports venues can grow food and drink revenue by making it quicker and easier for supporters to purchase refreshments. Reducing queues, introducing grab-and-go outlets, offering mobile ordering and reviewing menus using sales data can help increase spend. Premium dining and hospitality experiences can also provide additional revenue opportunities while enhancing the matchday experience.

Stadiums can use their facilities for conferences, meetings, exhibitions, concerts, private celebrations and corporate hospitality when sporting events are not taking place. Flexible event spaces, adaptable catering packages and targeted venue marketing can help attract new audiences and make better use of the venue throughout the year.

Venue owners should look for a partner with experience in high-volume catering, concessions, premium hospitality and large-scale event delivery. They should also consider whether the partner can adapt its staffing, menus and service approach for different events, audience sizes and visitor expectations while maintaining consistent quality.

Stadium and arena hospitality is becoming more flexible, personalised and technology-led. Mobile ordering, digital payments, data-informed planning, premium experiences and more sustainable food and drink options are helping venues respond to changing expectations. These developments can improve both the fan experience and the venue’s commercial performance.

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