Over the past year Sodexo Live! has revolutionised the foodservice experience at the Amex by introducing a range of tech-based innovations. The judging panel said: “This was a hard-fought category with some outstanding entries. It’s no surprise in today’s market that the winner is a tech-based innovation. This is the future and will transform the customer experience”.
The first innovation saw the Amex become the first Premier League stadium in Europe to introduce permanent fixed EBar Beerwalls. These automatic beverage dispensers allow fans to serve themselves a variety of drinks while under supervision. During busy match days this has reduced service time to under 30 seconds for two pints and allowed more fans to be served in less time, as well as freeing up staff to focus on customer service.
Secondly, the launch of a frictionless store has allowed fans to enter, choose their items and leave without a traditional checkout. The store makes use of artificial intelligence to automatically bill supporters and has significantly sped up the transaction time for fans in a busy environment.
Finally, Sodexo Live! trialed the use of air fryers to serve freshly-made chips. These were first served at the last game of the last Premier League season and proved highly popular with fans.
These innovations have had clear results. Sales data shows a 35% increase in total revenue from food and beverage sales from the previous average. Meanwhile, social media analysis showed a 45% increase in positive mentions about the foodservice experience at the Amex while customer surveys showed a 40% rise in positive feedback about the food quality and experience.